Risk management: compliance in crisis management

Reputation risk is a specific risk. Fairly recent in comparison with other risks, it has become particularly significant in the age of social networking, which makes a word or an image universal and instantaneous. Today, reputation has become an essential asset that must be monitored, preserved and managed. Reputational risk is so great that every business entity is concerned, from the local bakery to the CAC 40 group.

• How do you classify reputational risk?

• Who are the stakeholders in your reputation?