6. Our advice

6.1 Clean up your data

Having data at your disposal is all well and good, but knowing how to extract the key information from it is essential. Your data will never be directly usable without a preliminary cleaning phase. You can learn how to clean up your data with the help of courses or MOOCs available on the Internet.

Think about the data you distribute. Take advantage of this moment and process to audit your web presence and cybersecurity. Put yourself in the shoes of a competitor interested in your segment. What can they deduce from your information, along with that from outside sources?