Set up a free e-reputation watch

How can you monitor your e-reputation, i.e. what is being said about you, your brand or your products, on social networks and forums? How can you set up a free and effective e-reputation watch on competitors or celebrities?

This sheet presents several free, easy-to-install tools. You will be able to :

• detect negative or defamatory messages in real time;

• take into account the diversity of publication spaces (social networks, forums, instant messaging, etc.);

• find out who's talking about you, who's the most influential people on the web;

• monitor your e-reputation, as well as that of your competitors or prospects;

• be autonomous in tool configuration without depending on a service provider.