Benchmarking free e-reputation monitoring tools: Google Alerts, Mention, Alerti and YouSeeMii

To monitor the reputation of a person, a company or a subject, it's essential to use a tool that meets two criteria: monitoring social networks and tracking information in real time. Search engines evaluate every website, but take a long time to bring up information, so it's necessary to use other online reputation tools.

This fact sheet compares specific e-reputation monitoring tools, from basic ones such as Google Alerts, which provide simple e-mail alerts containing new information, to more sophisticated ones such as YouSeeMii, which provides access to an online reputation report classified by type of source.

Whichever solution you choose, this fact sheet explains the benefits of using this type of tool and how to configure it to monitor a keyword and track new information published in real time.