1. Understand what e-reputation is and how it is expressed on the web

First of all, we need to distinguish between the concepts of e-reputation and digital identity.

E-reputation refers to what is said about you or your company on the web, as well as the perception that Internet users have of it, and which they convey in the form of opinions or comments.

Your digital identity is made up of the "informational traces" you leave on yourself by publishing various elements (profiles on friendly or professional social networks, photos on sharing platforms, online contributions...).

Internet users have full control over their digital identity, which they must build and maintain on a daily basis in order to offer the best possible image. However, they have little control over their e-reputation and the perception of their person, brand or company. It is therefore important to monitor the opinions...