1. Why test your innovative solution in real-life situations?

It's not always easy to check whether an innovative solution addresses a real user problem.

You start your innovation project with an original idea that is often quickly transformed into a prototype. At this stage, the question on your mind is whether your solution will be successful in the marketplace and with its first customers. This means you're faced with significant uncertainties and risks in the equation for the market success of your solution.

In the process of transforming your idea into an innovative product or service, in vivo or real-life experimentation plays an essential role. Its aim is to study the suitability of the solution for users' unresolved or poorly solved problems, and thus reduce uncertainties and risks before launching the solution on the market.

Through real-life experimentation, you can...