2. Company values and businesses
2.1 Marketing
While the definition of products and services is often foreign to them, highlighting their necessity for customers, defining their price, better distribution channels and means of promotion are the pillars of strategic marketing.
Recent developments underline the role of marketing in defining VUPC – Customer Value, the basis of product definition. Value management (re)gives Marketing an essential role and tools to help potential customers express their real needs.
Operational marketing often requires considerable resources, which are difficult to manage ("Half my advertising expenditure is wasted, the problem is that I don't know which half!" Lord Leverhulme, 1851-1925,...
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Company values and businesses
Company value and development
Bibliography
Also in our database
Bibliography
Eliyahu M. Goldratt, Le BUT, un processus de progrès permanent , AFNOR, 2006
W. Chan Kim and Renée Mauborgne, Stratégie Océan Bleu : comment créer de nouveaux espaces stratégiques , Éd. Pearson, 2010
Dr Bijay Nayak, Vice-President SAVE International, Lean manufacturing and value management: convergence of divergent tools , available...
Websites
www.afav.eu Value Professionals Association website
www.valeursetmanagement.com This blog, updated by the author and AFAV, lists the Value for Management approach.
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