Abbreviations and acronyms
Understanding how web search engines work
Practical sheet REF: FIC1075 V1
Abbreviations and acronyms
Understanding how web search engines work

Author : Béatrice FOENIX-RIOU

Publication date: July 10, 2022 | Lire en français

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8. Abbreviations and acronyms

  • SEA: search engine advertising, or référencement payant: purchase of keywords from search engines, to ensure good positioning of sites in results pages.

  • SEO: search engine optimization, or natural referencing: refers to techniques for referencing a site without using paid referencing.

  • SERP: search engine result pages. Present the results found by the search engine, ranked according to relevance algorithms.

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