2. List the technologies you master

Over the years, your company's R&D department has developed numerous technologies, either to remain a technical leader in your market, or to ensure the excellence of your operations. In many cases, these technologies have led to the creation of intellectual property (IP).

This intellectual property is potentially very attractive in other markets, as it is likely to create value. Amortizing R&D costs over a larger number of applications is clearly attractive. Especially as these technologies are generally well mastered, adaptation to other markets can be rapid from a purely technical point of view. For a marginal R&D cost, new and potentially profitable markets can be opened up.

The aim is to map these technologies and the associated intellectual property. Then, for each of them, we need to assess its capacity to create value...