5. Our advice

5.1 Communicate, explain, harp on...

The concept of exploration vs. exploitation is a powerful one. It can be used to justify many different ways of doing things, and it relieves the guilt of those who find it hard to be convinced. He finds in the fact that an action can be described as exploratory a reason to agree to carry out actions in a radically different way, to let himself go into an unknown world. But for this to happen, you'll need to communicate at all levels of the company so that this fundamental difference is understood. Every opportunity you are given must be seized and used to repeat your message.