Practical sheet | REF: FIC1737 V1

Understanding the innovation process (from ideation to maturation)

Author: Marc EVANGELISTA

Publication date: November 10, 2021 | Lire en français

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5. Our advice

5.1 Feed your funnel with ideas

Exploratory ventures are by definition very risky. Many ideas will not be converted into tangible, sustainable business. So you need to make sure there's a substantial inflow if you don't want to end up with a deserted incubation or acceleration zone.

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5.2 Protect new ideas

As you well know, when someone expresses a different idea, the criticism doesn't take long to arrive. We're all familiar with the "It'll never work" or "We can't do it" or even "We tried it...

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