6. Don't make mistakes

If, as we have shown in the 4 section of this article, many factors come into play when choosing a company's environmental strategy, there is one that has not been mentioned and which may compromise a company's long-term viability. Whatever type of environmental strategy is chosen, it should never be done for the "wrong" reasons. Rather than embarking on an environmental strategy for the sake of mimicry, to try and make a difference, etc., it's better...