4. Things to consider

If the environmental strategy is the result of the influences of the competitive situation, industrial contingencies and the benefits that can be expected from the execution of a given strategic orientation, it is necessary to first make an inventory of the elements involved in its formation.

This survey can be carried out in a variety of ways, but it is essential to highlight the company's environmental challenges and assess its level of criticality in relation to the environment, in other words its degree of environmental exposure in space and time.

It is from a careful examination of its strengths, weaknesses, opportunities and threats that the most appropriate strategic orientations will emerge to satisfy the various constraints to which the company is subject. It will then be able to appreciate the economic and financial implications,...