Modeling consumer eating behavior

The file "Food consumption in a context of globalization" aimed to describe the main trends in food consumption dynamics in high-income countries. In most of these countries, and for most of their populations, food markets can now be considered "saturated". On a macroeconomic level, this means, as shown in the dossier , by an increasing reduction in the proportion of household income allocated to food expenditure. Food consumption is therefore losing its relative importance in household budgets, but at the same time is changing and becoming more complex. The first part of this text looks at the factors that influence food consumption, whether economic, cultural or individual. Based on a study of these factors, the second part of the text shows how marketing specialists seek to understand and model consumer behavior, to enable them to adapt the offerings of agri-food companies.