Strategic management of biodiversity in the company via the product/service approach

The preservation of biodiversity is a widely recognized environmental issue today; in the 20th century, half of the planet's forests disappeared. Although confidential until 2005, the date of the Millennium Ecosystem Assessment ( http://www.millenniumassessment.org/fr/ ), it has now become essential for companies to take biodiversity into account, as citizens are becoming increasingly aware of the issue.

The first regulations in this field are not recent, however, having been introduced in France as early as 1976, with Law no. 76-629 on the protection of nature. At European level, the 1979 Birds Directive was the first measure to preserve biodiversity. However, despite an increasing amount of expenditure by organizations, both public and private, dedicated to the protection of biodiversity, its destruction continues. So how can we be more effective?

The aim of this article is first to propose a typology of current corporate strategies for preserving biodiversity. Then, a more precise point will be made on the interest of developing biodiversity preservation approaches that apply to the company's core business, i.e. via its products or services. Finally, we'll look at ways of improving the effectiveness of these measures.