8. Conclusion

The uses of new communication technologies, and a fortiori connected printing and packaging, are still in their infancy. It's the users, whether general public or professionals, who are the best inventors, through their creative detour of these technologies.

It is therefore essential for all entities not only to offer new scenarios for use that are useful, efficient and fun, but above all to monitor how users use them and what they do with them.

With so many solutions to choose from, only those innovative solutions (technologies and uses) that are most relevant to a hyper-connected, hyper-solicited user will survive, forcing him or her to redefine his or her relationship with available space and time.

Intimately linked to these uses, certain themes must be monitored as points of vigilance that can strongly influence...