3. Overview of consumer uses
3.1 Putting the user at the heart of the initiative
As a preamble, it's important to note that connected print technologies are not intrusive: the user remains at all times the initiator of the action, without being solicited and pestered. This point makes perfect sense at a time when certain marketing and advertising practices on cell phones are sometimes abused, resulting in the sending of large numbers of messages of all kinds (e-mail, SMS, telephone messages, etc.).
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Overview of consumer uses
Customers' interests and viewpoints
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