Article | REF: AG2473 V1

Connected prints and connected packaging - Technologies, uses, good practice

Author: Sylvie RIEU

Publication date: January 10, 2018 | Lire en français

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    1. Definitions and context of emergence

    1.1 Connected or intelligent print

    As a preamble, since terms are often "misused" or confused, it's worth clarifying the scope of this article, dedicated to connected print, which covers the association of "print + connection technologies + Smartphone + digital content", like so many existing bricks to be assembled. The starting point is what already exists in terms of printed media, printing technologies, connections...

    What do we mean by connected printed matter?

    Connected print creates a link between a medium – paper/cardboard, plastic, glass, metal... printed i.e. with text, images, illustrations, coding... and associated digital content, generally displayed on the screen of a mobile – Smartphone,...

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