Customers' interests and viewpoints
Connected prints and connected packaging - Technologies, uses, good practice
Article REF: AG2473 V1
Customers' interests and viewpoints
Connected prints and connected packaging - Technologies, uses, good practice

Author : Sylvie RIEU

Publication date: January 10, 2018 | Lire en français

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4. Customers' interests and viewpoints

4.1 A look at consumer uses

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4.1.1 Customers

As we mentioned in our approach to consumer uses, connected printed matter concerns all sectors of human activity:

  • commerce, distribution and retail (food, cosmetics, fashion, high-tech, etc.);

  • industry ;

  • transport ;

  • health ;

  • tourism and culture ;

  • education...

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