7. Connected printing and social impact

7.1 A positive contribution to the profound transformation of our society

New information and communication technologies (NICTs) are at the heart of the profound changes taking place in our societies. By contributing to their use, we can better integrate them and facilitate access to them for as many people as possible.

Print and mobile are two complementary and fundamental channels of modern society, natural bridges between tangible and intangible elements.

In this way, connected printed matter can also contribute to bridging the divide between individuals. They can encourage new behaviors, operating modes and business models, such as :

• the sharing economy;

• ...