Cultural management and the construction of corporate identity
Strategic management and corporate governance
Article REF: AG1302 V1
Cultural management and the construction of corporate identity
Strategic management and corporate governance

Author : Jean-Jacques PLUCHART

Publication date: April 10, 2010, Review date: December 26, 2017 | Lire en français

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2. Cultural management and the construction of corporate identity

A company's culture and identity constitute an intangible capital that contributes indirectly to the implementation of its strategy and the management of its organization. They are both structured and structuring insofar as they influence and are influenced by the company's strategic trajectory (see § 2.1.2 of [AG 1 300] ) and organizational change (see § 1 of

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