6. Conclusion
Existing digital distribution platforms, including the "big 4", social networks and even connected objects: there's no shortage of ways for publishers to display and distribute their content and services. It's just a question of finding and choosing the right ones.
Every day, new fields open up for the publisher, and the growing range of objects with screens offers a new possibility for entering into a potential relationship with a reader.
A car, for example, can become a new distribution ecosystem for a publisher. Simply because a car can be constantly connected and has one or more reading screens.
And because, above all, readers expect to be offered content or a service that corresponds to their needs, at the time and place of their choosing.
In this context, an acute knowledge of information...
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Bibliography
- (1) - DHERENT (C.), LEBRAT (T.), SENEOR (R.) - Le numérique dans l'édition : nouveau paradigme ? - Actes du séminaire Aristote, École Polytechnique (2013) http://www.association-aristote.fr/ Fichiers-2013/2013-12-actes.pdf ...
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