4. Unlocking your employees' potential

4.1 Eliminating fear

How can employees give their best, take the initiative, and make suggestions, if they're afraid of being frowned upon, mocked, punished or even fired?

Foster a climate of goodwill and collaboration within your company. Make sure that everyone is convinced that they can always move on to another position if they wish, and that they will be supported in doing so. No employee should have to worry about his or her future.

Above all, cultivate clear, no-nonsense language about strategy, obstacles encountered and actions taken, to cultivate confidence in management.