4. Mistakes to avoid
4.1 Don't assume that without complaints, your customers are satisfied.
In the corporate world, we hear "we have virtually no customer complaints, so our customers are satisfied": is this really true?
In fact, almost 90% of dissatisfied customers don't make their dissatisfaction known, and 75% of them are likely to go to the competition when it comes to renewing an expiring or new contract (source: TARP). So we need to reach out to customers to find out how satisfied they really are.
SCROLL TO TOP4.2 Don't set...
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
Mistakes to avoid
Frequently asked questions
Article included in this offer
"Quality manager"
(
214 articles
)
Updated and enriched with articles validated by our scientific committees
A set of exclusive tools to complement the resources
Bibliography
Also in our database
Exclusive to subscribers. 97% yet to be discovered!
Already subscribed? Log in!
