Handle customer complaints

You need to define the procedures for handling complaints, or improve their efficiency. Customer complaints, beyond the failings they may reveal, are also opportunities for the company to win back customers and build loyalty. This is a matter of particular importance.

Like the handling of non-conformities, the handling of complaints is a process in its own right that needs to be defined and deployed methodically.

Implementing and mastering this process enables you to create lasting relationships with your customers, build loyalty, and contribute to the continuous improvement of your company's performance.