3. Communicate with the customer and make the product or service available

Between the moment when a customer, whoever he may be, enters into a discussion with a company with a view to placing an order, and the completion of that order, the company must put in place a system enabling it to communicate with its customer in the event of any event having a consequence on the completion of that order. The nature of this communication is adapted to the type of customer.

This is where Web and digital development come into play, with the implementation of software solutions such as a CRM application.