7. Mistakes to avoid
7.1 Avoid extremes
For your business project: not too idealistic, not too realistic.
The vision, while ambitious, must be credible.
Don't confuse this policy framework with a short-term action plan.
Don't make it complex, either with a confusing situation analysis, or with too many strategic axes.
7.2 Don't get lost
No conceptual gasworks or frenzied activism in a strategic...
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