7. Mistakes to avoid

Neglect standards, cultural habits or political or climatic hazards: spend time understanding the conditions of use of your product in every detail. Look for all the sensitivities of users and all the hazards that can make :

• reduce sales of your products, or even lead to product decline and withdrawal from the market (standards, internal regulations, law, accident, ill-intentioned report or publication, etc.);

• explode sales that your company can't supply (e.g. destruction of equipment due to unusual weather conditions; doors, windows, etc., needing to be replaced).