4. The role of the marketing and sales department
It is the role of sales people to collect information in the field so that marketing, with the help of additional surveys, can analyze this information and conclude on :
the life expectancy of each product category;
the life cycle phase of each product;
the usefulness of launching new ranges or product variations;
strategies to avoid or delay the decline stage ;
launch a consumer survey on a product.
4.1 Marketing strategies change over the life cycle
The messages and media used by marketing vary according to the product life cycle.
Marketing...
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The role of the marketing and sales department
Trigger product studies at the right time
Bibliography
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Regulatory references
AFNOR NF X 50-100 November 2011: Value Management – Functional analysis, fundamental characteristics – Functional analysis: functional analysis of needs (external) and technical/product functional analysis (internal) – Requirements for deliverables and implementation procedures
AFNOR NF X 50-151 September 2007: Value Management – Functional expression of need...
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Acronyms and abbreviations
AF: functional analysis
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