6. Our advice
6.1 Follow the golden rule: one survey, one objective
If you're looking for customer satisfaction, you won't ask marketing or sales questions, however tempting...
SCROLL TO TOP6.2 Be honest and objective
The survey must measure customer satisfaction in terms of their needs and expectations, and not in terms of what the company sells and produces.
...
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ISO 9001 – Quality management system – Requirements, ISO, AFNOR Standardization
ISO 9000 – Quality management systems – Fundamentals and vocabulary, ISO, AFNOR Normalisation
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