Practical sheet | REF: FIC0626 V1

Integrate industrial design issues into product design

Author: François BERTRAND

Publication date: March 10, 2012 | Lire en français

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3. How do you choose a designer?

Before you get started, there are a number of key questions you need to ask yourself to guide your search for a service provider.

Should you choose a designer renowned for his creativity or style?

In general, the choice of such a "star" designer has more to do with communication than with the search for talent. The "star" designer is generally self-confident, uninhibited and even pretentious, and can often allow himself greater freedom to make proposals which are not necessarily in line with the manufacturer's wishes, but which generally delight the marketing departments, who are reassured by the aura of a recognized signature.

The work of such a designer can be of the highest quality and the result very effective.

But we can also see that the stubbornness of a designer who is sure of his...

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