2. Product and packaging design methodology

We often tend to think of a designer's job as imagining the most elegant, trendy aesthetic for a product from a blank sheet of paper.

However, the designer is not an artist, since he or she works for a product whose functions and manufacture have been clearly identified by other, very Cartesian players.

It's important to understand how the designer works, as this has a direct influence on product design. There are five main phases in a design study: