Practical sheet | REF: FIC0626 V1

Integrate industrial design issues into product design

Author: François BERTRAND

Publication date: March 10, 2012 | Lire en français

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2. Product and packaging design methodology

We often tend to think of a designer's job as imagining the most elegant, trendy aesthetic for a product from a blank sheet of paper.

However, the designer is not an artist, since he or she works for a product whose functions and manufacture have been clearly identified by other, very Cartesian players.

It's important to understand how the designer works, as this has a direct influence on product design. There are five main phases in a design study:

2.1 First phase: diagnosis

Once the specifications have been taken into account, the designer needs to find out as much as possible about the product's history, immerse himself in the company's culture, and know as much as possible about existing and past products...

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Product and packaging design methodology