Practical sheet | REF: FIC1399 V1

Managing a 2.0 project for the first time: specificities and uses

Author: Christelle FRITZ

Publication date: October 10, 2014 | Lire en français

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Overview

Read this article from a comprehensive knowledge base, updated and supplemented with articles reviewed by scientific committees.

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AUTHOR

  • Christelle FRITZ: Corporate web2 expert with Spectrum Groupe, graphic facilitator, freelance

 INTRODUCTION

In recent years, collaborative platforms and corporate social networks have established themselves as IT tools in their own right. They enable co-editing, sharing of links or information, commenting or recommending, and so on. These IS tools are often perceived as being easy to use, requiring neither training nor support. The reality is quite different. According to Gartner, "although 70% of companies have deployed an enterprise social networking solution, in the vast majority of cases, these projects have been a resounding failure, with a success rate of just 10%".

Perhaps the tool is imposed on you? Perhaps you have no identified need for it? Is your project not getting off the ground? Does your project management seem inadequate?

This fact sheet offers pragmatic help to make this type of project a success.

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Managing a 2.0 project for the first time: specificities and uses