2. How does this technique work?

As with Brainstorming and other creative techniques, it's essential that the creative center is perfectly defined.

• Write the chosen word in capital letters in the center of a sheet of paper. It's also a good idea to use different colors or to associate the idea with a drawing, to make the whole thing more visual.

• Establish a series of principles on which to develop ideas in an orderly fashion. These principles form the first level of the tree, providing an initial structure for the ideas.

• The development of branches does not have to follow a predetermined order, in the sense that once a branch has been started, it must be continued until it is completed. It's possible to move from one branch to the next, since the most important thing is to maintain a constant flow of ideas....