Practical sheet | REF: FIC1148 V1

Preparing your project: financial analyses

Author: Sophie TOUBLANC

Publication date: February 10, 2013 | Lire en français

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6. Develop the business model (business plan and business case) and manage the project portfolio

Within your organization's project portfolio, projects are evaluated on the basis of strategic criteria. In this way, management can determine which projects are most beneficial, and can mobilize the appropriate resources for these projects. In the case of commercial projects, the criteria are set out in a business plan or business case, which defines the project with a medium-term horizon (between 3 and 5 years). As a general rule, they are implemented step by step in the product and project life cycle.

6.1 The business plan

The business plan describes a new commercial project with the aim of convincing capital providers of its economic viability. The business plan requires analysis to present the following points clearly, comprehensibly and convincingly:...

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Develop the business model (business plan and business case) and manage the project portfolio