Our advice
Understanding market trends
Practical sheet REF: FIC1285 V1
Our advice
Understanding market trends

Author : Jean DAUVERGNE

Publication date: March 10, 2015 | Lire en français

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5. Our advice

5.1 Build your own specialized consumer panel

It may not be as representative as a consumer research consultant's panel, but it will enable you to check that your innovation is heading in the right direction.

One way (and the easiest) is to select a few motivated people from your company, who will be more than happy to take part in the innovation.

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