5. Our advice
5.1 Build your own specialized consumer panel
It may not be as representative as a consumer research consultant's panel, but it will enable you to check that your innovation is heading in the right direction.
One way (and the easiest) is to select a few motivated people from your company, who will be more than happy to take part in the innovation.
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Ministère de la culture et de la communication
The site presents the national design policy
This site illustrates a number of trends ("Headlines" and "Selection" tabs) and devotes an entire page to writing instruments...
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