Practical sheet | REF: FIC1285 V1

Understanding market trends

Author: Jean DAUVERGNE

Publication date: March 10, 2015 | Lire en français

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1. Why and how to identify market trends?

Historical targeting errors have become textbook cases in this respect.

To continue with the example of the previous sheets on writing instruments (see Identifying the endogenous factors of the innovation process [FIC 1283] and Identifying the exogenous factors of the innovation process

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Why and how to identify market trends?