Overview
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Jean DAUVERGNE: Managing Director, JD Research and Innovation
INTRODUCTION
In this fact sheet, we'll look at the methods you need to put in place to identify target market segments and the socio-technical-economic characteristics of "value drivers", understand them, interpret their developments – "trends" –, and integrate them, depending on whether your company supplies the "end customer", or is a subcontractor to an "intermediate customer" in the value chain, or supplies capital goods or services.
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Understanding market trends
Why and how to identify market trends?
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"Design and engineering management"
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Ministère de la culture et de la communication
The site presents the national design policy
This site illustrates a number of trends ("Headlines" and "Selection" tabs) and devotes an entire page to writing instruments...
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