Practical sheet | REF: FIC1285 V1

Understanding market trends

Author: Jean DAUVERGNE

Publication date: March 10, 2015 | Lire en français

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    2. How to guide innovation by studying accessible databases

    Numerous sources can be used to define the contours of the trend study.

    Depending on the nature of the company's products and/or services and its markets, we'll need to draw up a standard list of areas of interest, so that we can cross-reference them in a relevant way to make the most of the available data.

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