Drawing up an innovation plan

To develop its innovative products and services, a company needs to take into account its own skills and the characteristics of the market segments it covers, as well as those it wishes to conquer. It must take into account the needs and expectations that are characteristic of these markets, and the responses to be provided in terms of functions; it must also consider the technologies and production processes it needs to implement to achieve this.

The implementation of an ideation process leading to the innovation plan synthesizes this approach.