Organize a SWOT analysis
Using a SWOT matrix
Practical sheet REF: FIC0591 V1
Organize a SWOT analysis
Using a SWOT matrix

Author : Lionel PONSOT

Publication date: January 10, 2017 | Lire en français

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3. Organize a SWOT analysis

3.1 Clearly explain the purpose of the analysis

For example, when planning the future direction of a company, developing a product range, developing markets, positioning the company in relation to its clientele, implementing new working methods, installing a new IT tool, and so on.

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3.2 Clarify the scope of analysis and the entity to be analyzed

This particularly important analysis enables us to understand what is internal and what is external to the entity under study.

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