3. Continue with internal analysis

Internal analysis measures and provides information on the organization's resources and capabilities.

Resources are the financial, physical, human and intangible resources used to develop, manufacture and deliver products or projects to customers.

Capabilities are the skills and know-how available to the company to carry out the work of its teams.

Core competencies are the key capabilities that create added value.

An organization's competitive position is determined by its key resources and skills.

Internal analysis enables managers to identify the organization's strengths and weaknesses.

Strengths are defined as the activities the company does well and the specific unique resources it possesses.

Weaknesses, on the...