5. Gathering critical information

What tools will enable the monitoring department to collect and exploit strategic information? Once the monitoring project has been well defined using the various methods studied in the first chapters, it seems vital that the organization, at some point, acquires professional solutions to automate these monitoring tasks.

Some Generation 2.0 tools are "free", as they don't require the purchase of software or an annual license. They can be compared to open source operating systems or office suites such as Linux or OpenOffice, which can be downloaded and used freely by individuals. These free services are particularly numerous in the field of monitoring (known as "monitoring 2.0"), the most important of which are examined in this book (Google, Google Scholar, WebSiteWatcher, Scoop-it!, etc.). For companies, they are often the "gateway" to the world of monitoring. In...