Practical sheet | REF: FIC1091 V1

Applying scientific intelligence to your business

Author: Hervé BASSET

Publication date: November 10, 2012 | Lire en français

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    6. What applications does scientific intelligence have in industry?

    The applications are many and varied, depending on the context. Here are just a few examples.

    • Identification of innovation: search for partnerships or promising start-ups, detection of talent or opinion leaders (bibliographic watch), emerging disruptive technologies in related or distant sectors, new materials or manufacturing processes...

    • Detection of weak signals: new consumer trends launched by opinion leaders, societal changes linked to technologies, emerging technologies in a related field, threats and opportunities linked to a market...

    • Crisis anticipation: during the Mediator scandal, the Servier laboratory's image was severely damaged by clumsy communications that underestimated social media, amplifying the CEO's arrogance towards victims. Similarly, the silence of...

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