Practical sheet | REF: FIC0326 V1

Assess the feasibility of new product innovation

Author: Benjamin ZIMMER

Publication date: September 10, 2011 | Lire en français

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    6. Define the evaluation framework to measure the services rendered and the benefits of the commercial launch of a future product.

    This part is also crucial to your project, as it's with these elements that you'll be able to convince your interlocutors (partners, financiers, users). We recommend that you define :

    • Services rendered by your product for users: have you established an evaluation protocol under real conditions of use, respecting the requirements of a clinical protocol, in order to measure the service rendered by your product? Have you modeled or tested the services rendered by your product in relation to the performance criteria in your specifications? Have these validations been approved by bodies empowered to certify product conformity and marketing authorization?

    • The benefits created by your product for the company and society: have you estimated the quantitative and qualitative gain from the use of your product by society?...

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