3. Define your understanding of the market

Understanding the market is a sine qua non for creating a new, value-creating commercial offering. This is particularly complex in the emerging seniors market. Nevertheless, we recommend that you define :

• A glossary of the players your idea could benefit: have you included a glossary of all the players who will at some point have a role to play in the development, marketing or use of your product (e.g. caregivers and healthcare staff)?

• Market segment and size: have you defined the number of people who will potentially use your future product?

• Have you benchmarked existing competing solutions? Have you defined the value criteria (e.g. ergonomics, security, price, data confidentiality, distribution chain, etc.) that your product should meet? ) that your product should meet?...