2. Choosing an e-reputation monitoring tool: from simple alerts to dashboards
This step presents a comparison of four tools to help you choose the one best suited to your needs.
2.1 Google Alerts
Google Alerts is without doubt the simplest of the four tools presented here. Based on a keyword, it allows you to create alerts that you can receive by e-mail. These alerts show the latest information available online on a type of source of your choice. They can be set to different frequencies, and you can even transform them into RSS feeds for integration into a monitoring platform.
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Choosing an e-reputation monitoring tool: from simple alerts to dashboards
Monitor your e-reputation with Google Alerts
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http://www.google.fr/alerts/ Google's online alert service. With this service, you can quickly put a keyword under surveillance, and receive regular e-mail updates on new information available.
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