7. Our advice
E-reputation tools rely on keywords to suggest you follow online information. Make sure you identify the themes you want to follow and the information that interests you. To do this, set up a brainstorming workshop to target the right words and organize your information monitoring before creating the first alerts. A regular meeting to present your results is also a good way of structuring your approach.
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Our advice
Mistakes to avoid
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http://www.google.fr/alerts/ Google's online alert service. With this service, you can quickly put a keyword under surveillance, and receive regular e-mail updates on new information available.
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