5. Our advice

Enhance the value of your intelligence deliverables through formatting and readability: form and content must never be dissociated when it comes to informing.

Remember to organize the collection of your indicators: tracking sheets, online tools with consultation and exploitation statistics. Don't wait until it's too late to justify the effectiveness of your monitoring activity.

Mix qualitative and quantitative indicators: in the absence of a very positive ROI, qualitative indicators can work in your favor.