Practical sheet | REF: FIC1042 V1

Calculate the return on investment of monitoring solutions

Author: Frédéric MARTINET

Publication date: November 10, 2012 | Lire en français

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    3. How to optimize the value of a monitoring service?

    The valuation of a watch department is based on a number of complementary points, none of which should be underestimated. These valuation keys will also be the same indicators you can use to evaluate the same watch department.

    3.1 Working not only on content, but also on form

    Don't underestimate the form of your watch deliverables. Ideally, they should :

    • be designed as genuine marketed products,

    • respond to the need for clarity and legibility.

    The impact, perception and, potentially, the actions that follow will differ between information that is enhanced by careful formatting and the same information that is not.

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